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Modular Fixtures: The Smart Retail Solution for Modern Store Design
In the world of retail, fixtures are far more than structural elements; they shape how customers explore, engage with, and ultimately purchase products. Well-designed fixtures influence footflow, product visibility, and even impulse buying. As retail formats ...
Recent Articles
Modular Fixtures: The Smart Retail Solution for Modern Store Design
In the world of retail, fixtures are far more than structural elements; they shape how customers explore, engage with, and ...
Top BTL Marketing Strategies for Small Businesses in India
What is BTL Marketing and Why Small Businesses Need It BTL marketing short for Below-The-Line marketing refers to highly targeted, ...
Behavioral Segmentation Explained: 6 Types and Practical Examples
In today’s data-driven marketing world, understanding customer behavior has become essential for business success. Behavioral segmentation allows brands to group ...
Top 3 Retail Distribution Strategies and Best Practices in 2026
The retail distribution landscape in India is undergoing a dramatic transformation. As consumer expectations evolve and digital commerce expands, brands ...
How PPMS Helped a Leading FMCG Brand Achieve 99% Coverage & 97% Grading Compliance
How PPMS Improved Grading Performance Across Key Merchandising Programs (2020–2025) Snapshot Client: Leading FMCG Brand Service: Field Merchandising & Retail ...
Retail Store Layout Strategies to Increase Sales
A well-planned retail store layout plays a crucial role in shaping customer experience, influencing buying decisions, and maximizing sales. The ...
Behavioral Insights from Socio-Economic Segmentation in Retail
Socio-economic retail segmentation assists brands in knowing the type of customers they have based not only on what they purchase ...
Using Socio-Economic Segmentation for Targeted Retail Advertising
The way advertising is viewed in the modern competitive retail environment is that it is no longer about reaching everyone, ...
Effective Inventory Management for Retail Stores: Strategies, Tools, and Best Practices
In retail, inventory is everything. A well-managed inventory keeps shelves full, customers satisfied, and cash flow healthy. However, many retail ...
Marketing Research Firms: Empowering Data-Driven Business Decisions
In today’s fast-changing business world, data is the new currency of success. Every major decision from launching a new product ...
Promoter Meaning Explained: Roles, Responsibilities & Importance in Business
Promoter is a highly important term in the business context. Be it the opening of a new business, brand building ...
End to End Recruitment: A Complete Guide to Hiring the Right Talent
Recruitment is one of the most crucial functions in any organization. Finding the right people at the right time determines ...
Visual Identity and Branding: Definition, Importance & Beginner’s Guide
In today’s competitive business world, how your brand looks is just as important as what it offers. Consumers are constantly ...
Top 10 Advertising Agencies in India 2025
The Indian advertising industry in 2025 continues to be one of the most dynamic and fast-growing sectors of the economy ...
Augmented Reality in Retail: Transforming Shopping & Customer Engagement
Shopping behavior has undergone drastic changes in the digital era. Customers no longer just walk into a store, pick an ...
Inventory Control: Definition, Best Practices, Systems, Examples & Management
Inventory is at the heart of every business that deals with physical goods. Managing it well can mean the difference ...
Wholesale vs Retail: What’s the Difference?
If you’ve ever wondered why the same product is priced differently at a wholesale warehouse versus a supermarket, you’re not ...
Modern Trade vs General Trade in FMCG: What’s the Better Choice?
In the dynamic world of FMCG (Fast-Moving Consumer Goods), the retail landscape is divided into two major segments: general trade ...
Brick and Mortar Retail in 2025: Meaning, Examples, and Why It Still Matters
In today’s fast-paced digital landscape, brick & mortar retail continues to hold strong, even as e-commerce scales new heights. While ...
A Complete Guide to Customer Behavior Analysis in 2025
In a digital-first world, knowing your customer isn’t enough. You need to understand them deeply, anticipate their needs, and design ...
Customer Engagement Strategies: A Complete Guide for 2025
In a hyper-connected, always-on world, building great products or services isn't enough. Businesses must ensure customers stay engaged, interested, and ...
Product Promotion in Marketing: Techniques, Strategies & Importance Explained
Product promotion is the heartbeat of successful marketing. In a competitive market, having a great product isn’t enough; it needs ...
7 Ways Artificial Intelligence (AI) Can Transform Your Business
As we enter an era of rapid digital transformation, artificial intelligence in business is no longer just a competitive edge, ...
Marketing Campaigns: Meaning, Types, and Examples for 2025
In today’s fast-paced, omnichannel retail world, marketing campaigns are the engine that drives brand awareness, product sales, and customer loyalty ...
Retail Supply Chain Management: Strategies and Trends
Introduction to the Modern Retail Supply Chain Retail supply chain is a term used for the full spectrum of activities ...
10 Sales Strategies with Examples and Best Practices for Success
In today’s fast-moving markets, a strong sales strategy isn’t just helpful - it’s essential. Businesses that operate without a clear ...
10 Proven Ways to Create a Sales Plan That Drives Business Growth
In today’s competitive market, businesses can't afford to “wing it” when it comes to growth. A well-crafted sales plan acts ...
Consumer Goods Overview: Types, Examples, and Essential Facts
From the morning toothpaste you use to the smartphone you scroll through all day, consumer goods are everywhere. These items ...
How to Use Indirect Channel Distribution to Grow Your Product Sales
In today’s competitive environment, companies can not count on direct sales if they would like to be successful. For increased ...
How To Build a 5-Step Sales Process: A Complete Guide
A sales process is what turns prospects into customers, instead of you losing out on them. We have put in ...
How AI Is Transforming the Retail Industry and Market
Artificial intelligence in retail is transforming how businesses run, connect with their customers, and make use of data. We are ...
Enterprise Resource Planning (ERP): A Guide to ERP Systems & Tools
ERP is a set of software solutions that we have designed to tie together the essential elements of a business ...
Product Portfolio Management: Strategies, Examples, and Best Practices
With markets shifting rapidly and consumer expectations rising, companies must consistently enhance their offerings to stay ahead of the competition ...
Types of Marketing Collateral Every Brand Should Know
In the present economic climate, which is so competitive, brands have more than just quality products to put out there ...
