Retail stores give new brands direct access to shoppers, making effective store branding important from launch. The first 90 days
In-Store Brand Visibility for New Brands: A 90-Day Execution Roadmap Read More »
Launching a product in Indian General Trade requires visibility where shoppers make buying decisions. Point of Sale Materials (POSM) place
POSM Strategy for New Product Launches: What Works in Indian General Trade Read More »
Indian retailers use displays and promoters to influence purchase decisions. The choice between display advertising vs in-store promoters depends on
Display Advertising vs. In-Store Promoters: Which Drives More Sales in Indian Retail? Read More »
Emerging D2C brands often build awareness online, while physical stores create opportunities for product discovery and trials. A well-planned retail
How to Plan a Budget-Friendly Retail Brand Activation for Emerging D2C Brands Read More »
Retailers increasingly connect advertising with shopping activity. A retail media network enables FMCG brands to reach shoppers through retailer websites,
Retail Media Networks (RMN): The Next Big Opportunity for FMCG Brands Read More »
In today’s fast-paced, omnichannel retail world, marketing campaigns are the engine that drives brand awareness, product sales, and customer loyalty. From a simple email blast to a nationwide retail activation, campaigns are how businesses connect with their target audience in a meaningful and measurable way.
Retail Activation Campaigns: Types, Execution and Measurement Read More »
Modern shoppers expect more than products neatly arranged on shelves – they expect memorable experiences that educate, entertain, and inspire.
Experiential Marketing in Retail: In-Store Experiences That Convert Read More »
The Indian advertising landscape is entering a new era of hyper-personalization. Heading into 2026, the industry is projected to reach a market size of ₹2,00,000 crore, sustained by an accelerated annual growth rate of 9.7%.
How Leading Advertising Agencies Work with PPMS to Execute Retail Campaigns in India Read More »
Retail marketing encompasses all the activities involved in promoting and selling products or services directly to consumers for their personal or household use.
Executing Retail Marketing at Scale: Strategy, Field Operations & Measurable Growth Read More »
In business conversations, sales and marketing are often used interchangeably. Many assume they perform the same function or operate as
Sales vs Marketing: Key Differences, Roles, and How They Work Together Read More »
In today’s fast-changing business world, data is the new currency of success. Every major decision from launching a new product to re-branding or entering a new market depends on insights backed by research. This is where marketing research firms step in.
Marketing Research Firms: Empowering Data-Driven Business Decisions Read More »
In the present economic climate, which is so competitive, brands have more than just quality products to put out there for success. We see that strategic communication is key in this, which is what marketing material does.
Types of Marketing Collateral Every Brand Should Know Read More »
In what is known as the 4 P’s of marketing, which include product, price, place, and promotion, we see a basic framework that businesses use to develop their strategies.
How to Use the 4 Ps of Marketing Successfully Read More »
