Merchandising Services Across India
PPMS Field Marketing Services delivers retail merchandising solutions across industries including Telecom, Technology, Consumer Durables, FMCG, Mobility, Beverages, and more. As a trusted merchandising agency, we help brands improve in-store visibility, attract shoppers, and drive purchase decisions through strategic retail merchandising execution.
We provide end-to-end retail services and merchandising solutions, managing everything from planning to on-ground execution. Our experienced retail merchandisers take full ownership of delivery and outcomes, supported by a strong network of supervisors and operations managers. Through real-time coordination and execution tracking, we ensure seamless field operations while giving clients clear visibility and actionable updates for their sales and merchandising teams.
Who we serve
Service Overview
PPMS Field Marketing provides professional retail merchandising services India brands use to improve shelf visibility, product availability, and retail execution quality at the point of sale. Our merchandising teams work directly inside stores to ensure products are displayed correctly, shelves are replenished on time, pricing remains accurate, and brand visibility standards are consistently maintained.
As an experienced FMCG merchandising agency, PPMS supports brands with complete merchandising program management including merchandiser recruitment, onboarding, field supervision, retail audits, attendance monitoring, and real-time reporting.
Our in-store merchandising India solutions are designed for modern trade stores, general trade outlets, supermarkets, hypermarkets, electronics retail chains, pharmacies, and specialty retail formats.
What Does a Merchandiser Do?
A retail merchandiser is responsible for ensuring products are visible, stocked, and retail-ready across stores. Through structured in-store merchandising India programs, merchandisers improve planogram compliance, maintain shelf visibility, and support stronger product performance at the point of purchase.
PPMS merchandisers work across modern trade, general trade, supermarkets, electronics stores, pharmacy chains, and large-format retail environments. Their role combines retail execution, stock monitoring, shelf maintenance, and field reporting to ensure every store meets the brand’s merchandising standards.
Beyond shelf arrangement, merchandisers also monitor stock availability, identify gaps in execution, coordinate display implementation, track competitor activity, and submit real-time store reports through digital reporting systems.
Key Responsibilities of a Merchandiser
- Ensuring planogram compliance across retail outlets
- Maintaining shelf visibility and product placement standards
- Monitoring stock levels and reducing stock-outs
- Implementing secondary displays and POSM installations
- Managing stock rotation and FIFO compliance
- Checking pricing accuracy and promotional execution
- Conducting retail audits and store-level reporting
- Capturing competitor activity and market insights
- Supporting new product launches and seasonal campaigns
- Coordinating with store staff for smoother execution
Our Merchandising Services
Modern Trade Merchandising
Maintain consistent visibility and planogram compliance across organized retail chains.
General Trade Merchandising
Ensure your products are merchandised and displayed at the right place through the PPMS way of execution
POSM Deployment
Print, deploy and maintain post of sale materials across stores – from dangers to windows and more
Photo-Based Execution
Get visual audited evidence of every execution which is geo fenced and time stamped
Stock Reporting & Monitoring
Track availability, POSM deployed, sales, promos and other details for every store
Manage Retailer Payouts
Through our proprietary Redipae software, manage display payouts to retailers seamlessly
Why Choose PPMS for Merchandising Services?
Pan-India Merchandising Network
With operations across 800+ cities and towns, PPMS can deploy merchandisers at scale for regional or national programs. From single-city execution to large multi-state deployments, our teams ensure consistent execution quality across all retail formats.
Real-Time Visibility Through FRAMe
Every merchandising activity is tracked through the FRAMe mobile application, providing geo-fenced attendance, live shelf images, execution reports, and store-level insights. Brands gain complete visibility into retail execution without depending on manual updates or delayed reporting.
Strong Focus on Shelf Execution
PPMS merchandisers are trained to maintain visibility standards, improve shelf hygiene, reduce stock gaps, and ensure proper POSM execution. Our structured field processes help brands improve compliance and maintain stronger shelf presence consistently.
Dedicated Field Supervision & Audits
Our field managers and audit teams continuously monitor merchandising quality, store coverage, and execution standards. This helps ensure accountability, faster issue resolution, and better retail performance across all markets.
25+ Years. 800+ Towns. 1 Execution Standard. With over two decades of proven experience in trade execution, PPMS has set the benchmark for retail merchandising excellence across India. Our strength comes from unmatched scale, technology-driven operations, and a disciplined approach that ensures consistent execution across diverse retail environments. From premium modern trade stores in metro cities to remote general trade counters, our trained teams bring the same precision and quality everywhere. By combining strong processes, skilled manpower, and real-time monitoring, we help brands maintain visibility, consistency, and impact at every retail touchpoint.
What Sets Our Merchandising Apart?
Pan-India Coverage
Ranked as “Best Merchandising Programs”
Tech Driven Execution
One-Stop POSM Production & Execution
Consistent Execution at Scale
Trained Field Teams
Frequently Asked Questions (FAQs)
What are retail merchandising services?
Retail merchandising services involve managing product visibility, shelf arrangement, stock availability, displays, and in-store execution inside retail outlets. Merchandising helps brands improve shelf presence and ensure products are displayed correctly for maximum customer visibility and sales impact.
What does a merchandiser do in retail stores?
A merchandiser ensures products are properly stocked, arranged, priced, and displayed according to brand guidelines. Their responsibilities include shelf maintenance, stock monitoring, planogram execution, POSM placement, and retail audits.
Why is merchandising important for brands?
Merchandising directly impacts product visibility and shopper purchase decisions at the shelf. Strong merchandising helps brands reduce stock-outs, improve display consistency, maintain pricing accuracy, and strengthen retail execution across stores.
Does PPMS provide merchandising services across India?
Yes. PPMS provides merchandising services across 800+ cities and towns in India, supporting brands through dedicated field teams, supervisors, and technology-enabled reporting systems.
What retail formats does PPMS support?
PPMS supports merchandising execution across:
- Modern Trade
- General Trade
- Supermarkets
- Hypermarkets
- Electronics Retail
- Pharmacy Chains
- Specialty Retail Stores
- Large Format Retail
How does PPMS track merchandising activities?
PPMS uses the FRAMe reporting platform for geo-tagged attendance tracking, live shelf images, retail audits, and real-time reporting. Brands receive visibility into store execution, compliance, and field activity through digital dashboards.
Can PPMS support new product launches and seasonal campaigns?
Yes. PPMS provides merchandising support for new product launches, festive campaigns, promotional rollouts, secondary display execution, and retail expansion programs across India.
What industries does PPMS serve through merchandising?
PPMS supports brands across FMCG, consumer durables, electronics, telecom, beauty, healthcare, food & beverage, and other consumer-focused industries.
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