Merchandising

Merchandising

PPMS Field Marketing Services has expertise in product merchandising varying across industries like Telecom, Technology, Consumer Durables, FMCG, Mobility, Beverages, and more. As a merchandising agency, we strive to bring products and people to life at a store by attracting buyers to purchase products through different strategies and channels of retail merchandising.

We provide end-to-end retail service solutions and retail merchandising solutions. Our team of retail merchandisers takes complete ownership of the result. We have a network of supervisors and operation managers who coordinate the efficient functioning of field execution, and share this information back with the client’s sales and merchandising team.

Our Merchandising Services

Modern Trade Merchandising

Maintain consistent visibility and planogram compliance across organized retail chains.

General Trade Merchandising

Ensure your products are merchandised and displayed at the right place through the PPMS way of execution

POSM Deployment

Print, deploy and maintain post of sale materials across stores – from dangers to windows and more

Photo-Based Execution

Get visual audited evidence of every execution which is geo fenced and time stamped

Stock Reporting & Monitoring

Track availability, POSM deployed, sales, promos and other details for every store

Manage Retailer Payouts

Through our proprietary Redipae software, manage display payouts to retailers seamlessly

25+ Years. 800+ Towns. 1 Execution Standard. With over two decades of proven experience in trade execution, PPMS has set the benchmark for retail merchandising excellence across India. Our strength comes from unmatched scale, technology-driven operations, and a disciplined approach that ensures consistent execution across diverse retail environments. From premium modern trade stores in metro cities to remote general trade counters, our trained teams bring the same precision and quality everywhere. By combining strong processes, skilled manpower, and real-time monitoring, we help brands maintain visibility, consistency, and impact at every retail touchpoint.

Retail merchandising example display

What Sets Our Merchandising Apart?

Pan-India Coverage
Ranked as “Best Merchandising Programs”
Tech Driven Execution
One-Stop POSM Production & Execution
Consistent Execution at Scale
Trained Field Teams

Frequently Asked Questions (FAQs)

What is retail merchandising and how does it help increase sales?

Retail merchandising refers to the strategy and execution of product placement, branding, and presentation within retail stores to drive sales. PPMS offers end-to-end retail store merchandising services designed to assist brands and retailers in generating revenue by attracting shoppers and converting them into buyers.

What are the features and benefits of retail merchandising services for in-store merchandising?

Some unique features and benefits of outsourcing retail merchandising services for in-store merchandising are attracting buyers through planogramming and positioning of individual and group samples, execution of branding, assets, and fixtures, complete ownership of the end result, and assistance in timely deliveries within set guidelines.

How do in-store retail merchandisers at PPMS work?

Within the in-store merchandising company, sales merchandisers closely work with the buyers at a company level to increase profits by tracking and reporting the sales trends and keeping control on the stock levels. 

What is the role of a retail merchandiser company?

The retail merchandiser company is responsible for field merchandising and ensuring that the right quantities of goods are available in the stores and are sold at the correct prices. Retail store visual merchandising is another role of these merchandisers.

Which retail channels does PPMS serve?

PPMS is one of those retail merchandising companies that provides merchandising solutions across various channels, like: Modern Trade, Traditional or General Trade, Kiosks, Brand Stores, Multi-brand stores, Hypermarkets, and Departmental Stores.

What services are offered in retail merchandising?

Besides general in-store merchandising, as a retail services company, PPMS Field Marketing also specializes in field merchandising and retail fashion merchandising. PPMS also helps in strategy, product selection, placement, design, shelving, and more services.

Why should I choose PPMS for in-store retail product merchandising services?

PPMS is an in-store retail product merchandising services company that helps brands and retailers sell more by attracting shoppers and turning them into buyers. Our team of experienced professional retail merchandisers also assists the companies in improving their sales across varied channels and geographies.

What is the current state of retail merchandising in India?

Retail merchandising in India has been witnessing an uplift in traditional markets and given way to more engaging formats such as grocery stores, hypermarkets, and departmental stores-making it an increasingly important function for brands looking to grow their in-store presence.

Why do I need Retail Merchandising?

Different stores offer a different set of products, retail merchandising companies curate practical in store merchandising solutions that can help them efficiently attract customers to the store and influence their decision to purchase products.

Does Visual Merchandising in Retail Stores increase sales?

Visual merchandising solutions refers to beautifying the interior look and enhancing the presentation of products in a store. It is extremely important to enhance the aesthetics of your store and strategically plan the product placement in your store as well.

Why is Product Merchandising important for brand performance?

Product merchandising helps increase the overall footfall in your store and, therefore, boost sales as well. It is an efficient way to improve a store’s reputation and, thus, enhance brand performance too.

While a customer is impressed by your merchandising techniques, their attention is attracted towards the brands you efficiently promote as well. However, while incorporating visual merchandising services you need to ensure that you plan your strategies targeting the brand you want to enhance the performance of.

What is in- store merchandising?

Strategizing product placement to encourage consumers to buy them is known as in-store merchandising. The goal of in-store merchandising solutions is to boost footfall and sales by influencing the consumer’s decision. It is an efficient way to improve a store’s reputation while effectively helping to gain the trust of your consumers as well.

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