What is the difference between ATL, BTL, and TTL marketing? Advantages, and Disadvantages
In the marketing world, a common question arises: What differentiates ‘Above the Line’ (ATL), ‘Below the Line’ (BTL), and ‘Through […]
7 Benefits of BTL Activities for Brand Promotion and Activation
What is BTL Marketing? BTL Marketing stands for “Below The Line” Marketing, which refers to marketing efforts that reach out
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Product Sampling: How Effective Is Product Sampling? Eye-opening Research
Are you a brand looking to attract more attention? Do you want your customers to recognise your brand immediately? Well,
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What is Consumer Activation and Why is it Important?
Prospective customers continuously engage with your company and are impressed when they are offered appealing products. Marketers chiefly aim to
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Engaging the Millennial Shopper In-Store
The demographic that the bulk of traditional marketing is geared toward in today’s marketplace is citizens between the ages of
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Improve Your Sales Effectiveness with the Perfect In-Store Execution
Retail is one of the most competitive industries, one that is faced with a constant challenge of improving the customer
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A Beginner’s Guide to Product Sampling
Product Sampling- What is it? Product Sampling is the activity of managing and regulating free samples to every shopper that
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