Channel Activation

A universal product code (UPC) is the numeric and barcode system used to uniquely identify products in retail stores and ecommerce platforms. You’ve seen it thousands of times the black-and-white barcode printed on product packaging. That barcode universal product code is what scanners read at checkout counters, warehouses, and point-of-sale systems.

Product positioning is how a product is defined, presented, and remembered in the minds of customers compared to competing alternatives. In simple terms, product positioning answers one critical question: Why should a customer choose your product over others?

BTL marketing short for Below-The-Line marketing refers to highly targeted, localized, and measurable promotional activities designed to reach specific customer groups.

A successful inventory management process follows a structured flow to maintain accuracy and efficiency. It typically begins with demand forecasting

Display advertising has become an essential component of digital marketing strategies, enabling businesses to reach a broader audience through visually engaging ads.

BTL (Below the Line) marketing refers to highly targeted promotional activities that focus on direct communication with specific audience groups.

Are you a brand looking to attract more attention? Do you want your customers to recognise your brand immediately? Well, have you considered product sampling?

In the competitive landscape of retail and digital commerce, acquiring a user is only the initial step. The operational challenge lies in ensuring those users or shoppers actually engage with your product or brand ecosystem.

The demographic that the bulk of traditional marketing is geared toward in today’s marketplace is citizens between the ages of sixteen and thirty-five, also known as millennial shoppers.