Prannay Gupta

I am an experienced Key Account Manager, currently enriching my strategic and operational expertise through an MBA at IE Business School. With a strong foundation in retail and technology sectors at India's largest in-store marketing firm, PPMS Group, I specialize in spearheading digital innovation initiatives that enhance business operations and market performance.

Education:
1. IE Business School
Degree Name: Master of Business Administration - MBA
Dates attended or expected graduation: 2024 - Present

2. London Business School
Degree Name: Masters in Management Business Administration and Management, General
Dates attended or expected graduation: 2019 - 2020
Activities and Societies: Social Representative, Family Business Club, Marketing Club, Foodie Club, India Club

3. Loyola College of Education
Degree Name: Bachelor’s Degree Economics
Dates attended or expected graduation: 2015 - 2018
Activities and Societies: Department Sports Secretary, Member of the Entrepreneurship Development Cell

4. Sishya
Degree Name: High School Business/Commerce, General High School
Dates attended or expected graduation: 2000 - 2015
Activities and Societies: Senior House Prefect, Junior House Prefect, Vice-President of Interact Club, Chair of SISHMUN SOCHUM Committee

Experience:
Designation: Key Account Manager
Company Name: PPMS Field Marketing Pvt. Ltd
Dates Employed: Aug May 2021 – Present
Location: Chennai, Tamil Nadu, India.

Designation: Accounts Officer
Company Name: Nestlé
Dates Employed: Jul 2018 - Jun 2019.
Location: Chennai Area, India
Job Description: Reviewed, approved and processed distributor claims for Tamilnadu, Verified and paid retailer merchandising display claims for Rs 50 million, Collaborated with and assisted team members in the transfer of operations to Gurugram.

Designation: Marketing Intern
Company Name: ITC Limited
Dates Employed: May 2017 - Jun 2017
Location: New Delhi Area, India
Job Description: Conducted primary and secondary market research in the Packaged Rice segment using surveys, excel and historical data, Analyzed viability and method of entry for the company in this category.

Indirect Channel Distribution

How to Use Indirect Channel Distribution to Grow Your Product Sales

Omnichannel | |

In today’s competitive environment, companies can not count on direct sales if they would like to be successful. For increased market reach and improved efficiency and in which also means less of a burden on internal resources, we are seeing that companies turn to an indirect channel for distribution. This approach also includes going into new markets, working with trusted partners, and building scalable sales systems.

How to Use Indirect Channel Distribution to Grow Your Product Sales Read More »

Product differentiation strategy in retail

Product Differentiation: Meaning, Importance, and Your Unique Selling Proposition (USP)

Retail | |

Everything in the modern competitive business environment is about being unique. Regardless of whether you are starting a new brand or even attempting to build a stronger brand, knowledge of product differentiation can be the boost you require. However, what is product differentiation? And how it works and why?

Product Differentiation: Meaning, Importance, and Your Unique Selling Proposition (USP) Read More »

Retail Industry in India

Retail Industry in India: Overview of Retail Sector, Market Size, Growth

Retail | |

The retail industry in India refers to the sale of goods and services directly to consumers through various distribution channels. It is broadly categorized into organized retail, including shopping malls and retail chains, and unorganized retail, consisting of small family-run shops, roadside vendors, and local markets.

Retail Industry in India: Overview of Retail Sector, Market Size, Growth Read More »

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