Instore Promoters
We deploy trained, verified, and performance-tracked brand promoters who turn store visits into high-impact brand interactions.
Our Happy Clients
We are personally invested in the success of the companies we work with.
In-store Promoter & Beauty Advisor services
Pan-India Promoter Deployment
Reach across 800+ cities with trained, verified talent for modern trade, general trade and various other channels
Recruitment & Digital Onboarding
Quick, compliant onboarding with ID verification, documentation, and training via our HRMS tools.
Product & Soft Skills Training
Promoters are regularly assessed and trained via our proprietary Learning Management System, on products and soft skills
Geo Fenced Mobile Reporting
Our in-house FRAMe application, enables geo fenced and time stamped store check-in’s to monitor them
Best in Class Promoters
Access best in class promoters with experience across multiple sectors and industries
Represent your Brand Values
With PPMS Promoters, you can represent and communicate your brand’s values to the customers
With over two decades of leadership in field marketing, PPMS has built a trusted legacy in delivering impactful in-store and retail promotion services across India. Our deep domain expertise, pan-India reach, and tech-driven execution make us the go-to partner for brands looking to win at the retail shelf.
Whether you’re launching a product, running a promotion, or seeking consistent in-store presence, our trained sales promoters are equipped to drive visibility, engage customers, and boost conversions—right where it matters.
What Sets Our In-Store Promoters Apart
Expert Product Knowledge
High-Impact Customer Interactions
Brand-First Representation
Result-Oriented Sales Techniques
Footfall to Conversion, Optimized
Scalable, Flexible Deployment
Frequently Asked Questions
What is the Main Role of in-store Promoters?
An in-store promoter (also known as a retail promoter or brand promoter) is responsible for engaging shoppers, demonstrating products, and driving sales conversions. Their role includes explaining features, influencing purchase decisions, and ensuring consistent brand visibility at the store level.
How Do in-store Promoters Increase Customer Engagement?
In-store sales promoters interact directly with customers, offer demos, share product benefits, and answer real-time queries. This personalised engagement helps build trust and significantly improves conversion rates, especially in high-footfall retail environments.
Can PPMS Deploy Promoters Across Multiple Store Chains?
Yes. PPMS has an extensive network and can deploy store promoters across modern trade outlets, general trade stores, and specialty retail. Brands looking to scale nationwide or launch new products benefit greatly from our multi-city, multi-store promoter deployment capability.
How Are Promoters Trained to Represent a Brand?
Every brand promoter undergoes structured promoter training, including product knowledge sessions, selling skills, brand communication guidelines, and behaviour-based training. This ensures that each field promoter reflects the brand’s standards and communicates effectively with shoppers.
Does PPMS Provide Reporting and Performance Tracking for in-store Promoters?
Yes. PPMS offers detailed reporting for every in-store promoter, including attendance, customer interactions, sales conversions, and visual proof of work. Using our field reporting platforms, brands can monitor the performance of each store promoter in real time.