Channel Activation
From new product launches to trade engagement campaigns, PPMS delivers seamless on-ground activations that drive brand visibility and conversions.
PPMS Field Marketing Services is a pioneer in offering the most professional and reliable product sampling services to a variety of companies in FMCG, FMCD, eCommerce, banking, telecom, etc.
We are experts at turning your company into a brand that a prospective buyer chooses over another while shopping in a store. Our excellent and specially curated in-store activation strategies help your store increase sales by a good percentage.
Our Happy Clients
We are personally invested in the success of the companies we work with.
Our Channel Activation Services
New Product Launch Activations
Execute rollouts with branding blitz activities, sampling and awareness campaigns
Retailer Engagement Drives
Build relationships with shop owners through incentive programs, demo sessions, and on-ground activations.
Promoter Deployment
Drive sales and aid launches with trained field teams executing displays, promoting products and much more
Product Sampling
Improve brand awareness through in-store product sampling by trained teams
Channel Expansion
Increase points of sale for different kinds of products, depending upon the season
Brand Visibility Drive
Run BTL activations across different channels of sales
Driving Impactful Activations at Scale PPMS specializes in channel activation programs that go beyond visibility, we focus on outcomes. Whether you’re entering a new market, launching a seasonal promotion, or reinforcing brand presence, our expert execution teams deliver consistent experiences across regions. Backed by technology, analytics, and deep field insight, we help you build demand and trust — store by store.
By driving impactful activations at scale, PPMS specializes in channel activation
Hyperlocal Reach
Promoter Deployment at Scale
Fastest Turn Around Time
Dashboards and Mobile Reporting
Multi-Channel Flexibility
Photo Audited Proof of Execution
Frequently Asked Questions (FAQs)
What are the key features and benefits of product sampling and in-store activation?
Product sampling and in-store activation are of incredible importance when it comes to increasing your overall revenue. Product sampling includes letting a customer try a product before buying it. While only 25% consumers said that they were likely to buy a product after watching a television commercial, 73% said that they were more inclined towards purchasing it after first trying it.
Here Are the Benefits of Product Sampling and In-Store Activation:
Product Sampling
- Increased brand awareness
- Higher number of sales
- Connect to the target audience at once
- Customer activation: increased engagement with your product
In-store Activation
- Increased odds of your product catching the customer’s eye
- More purchasing and sales opportunities
- Higher exploration time for customers to pick up your product from the checkout area
- Better positioning of your product to increase promotion in a store
How do new store activation opportunities help facilitate business growth?
PPMS Field Marketing Services has been in operation since 1999, and so, we know exactly what drives field activation.
Here’s How We Help Manage Your Channels More Efficiently:
Building Opportunities in New Channels
- We use kirana stores as redistribution points for eCommerce shipments of your products
- We make traditional stores the facilitation points where consumers can place orders online
Building Opportunities Within Existing Channels
- We sell wireless/Bluetooth
- Point-of-Sale
- (POS) devices to traditional trade stores
- We urge stores to become our neighborhood hyperlocal partners
Introducing a New Product
- We establish UPI payment centers across different channels
Channel Expansion
- We increase points of sale for different kinds of beverages, depending upon the season
Channel Consolidation
- We establish direct communication with distribution partners to increase subscription and viewership of particular channels of a broadcasting client
Why is Store Activation Important for Product Sampling?
In-store activation is quite important for product sampling, as it improves overall brand awareness. Store activation leads to consumer activation, as the product is placed so strategically that it catches the shopper’s eye.
Here Are the Advantages of Field Activation for Product Sampling:
- Valuable first-hand feedback from your customer once they’ve tried your product
- Increased brand prominence
- Bring life into an aging brand and reach a younger audience more quickly
- Cut through the sea of advertising clutter – TV commercials, print media, web ads, etc.
- Reinforce your brand’s positioning
Why Should You Choose PPMS for Store Activation and Product Sampling?
PPMS Field Marketing Services has over two decades of experience in store activation, consumer activation, field activation, and product sampling.
Top-Notch and Innovative Store Activation Strategies
- Experienced professionals at your service
- Best-in-class store execution
- One-stop shop for merchandising, promotion, sales, and
- field marketing
- 100% flexibility and zero complexity
Whether you want to introduce a new product or increase the point-of-sale of a particular product during peak season, you can expect PPMS to help you.