Channel Activation
From new product launches to trade engagement campaigns, PPMS delivers seamless on-ground activations that drive brand visibility and conversions.
Our Happy Clients
We are personally invested in the success of the companies we work with.
Our Channel Activation Services
New Product Launch Activations
Execute rollouts with branding blitz activities, sampling and awareness campaigns
Retailer Engagement Drives
Build relationships with shop owners through incentive programs, demo sessions, and on-ground activations.
Promoter Deployment
Drive sales and aid launches with trained field teams executing displays, promoting products and much more
Product Sampling
Improve brand awareness through in-store product sampling by trained teams
Channel Expansion
Increase points of sale for different kinds of products, depending upon the season
Brand Visibility Drive
Run BTL activations across different channels of sales
Driving Impactful Activations at Scale PPMS specializes in channel activation programs that go beyond visibility, we focus on outcomes. Whether you’re entering a new market, launching a seasonal promotion, or reinforcing brand presence, our expert execution teams deliver consistent experiences across regions. Backed by technology, analytics, and deep field insight, we help you build demand and trust — store by store.
By driving impactful activations at scale, PPMS specializes in channel activation
Hyperlocal Reach
Promoter Deployment at Scale
Fastest Turn Around Time
Dashboards and Mobile Reporting
Multi-Channel Flexibility
Photo Audited Proof of Execution
Frequently Asked Questions (FAQs)
What is Included in PPMS’s Channel Activation Services?
PPMS offers end-to-end channel activation services covering retailer engagement, influencer and buyer activation, product demonstrations, sampling, on-ground promotions, POSM deployment, contests, training programs, and last-mile brand visibility. Our team ensures every activation drives measurable impact at the store level.
How Do Channel Activations Help Brands Improve Sales Performance?
Effective retail and trade marketing activations help increase product awareness, encourage trials, strengthen retailer relationships, and influence purchase decisions. By engaging channel partners and shoppers directly, brands can improve conversions, boost repeat purchases, and build long-term loyalty.
Can Activation Programs Be Customized for Different Regions or Outlets?
Yes. PPMS designs fully customised channel activation programs based on geography, outlet type, customer segment, and brand objectives. Whether it’s modern trade, general trade, or rural markets, every activation is tailored to local store dynamics and audience behaviour.
How Does PPMS Measure the Success of a Channel Activation Campaign?
PPMS uses real-time field reporting tools to track metrics such as outlet coverage, participation rates, conversions, sampling numbers, footfall engagement, POSM compliance, and retailer feedback. Detailed post-activation reports and visual proof help brands clearly assess campaign performance and ROI.
What Kind of Brands or Sectors Benefit From Channel Activation?
Channel activation is widely used across FMCG, consumer electronics, appliances, beverages, personal care, healthcare, and retail brands. Any brand that depends on a strong distribution network or shopper engagement at the store level can benefit from activation programs.