Auditing
PPMS delivers detailed retail audits across trade formats with real-time reporting, geo-tagged photo proofs, and actionable insights.
Running a great retail business is about more than just putting products on the shelf and processing transactions. It is about constant assessment of compliance, performance, and customer experience at the point of sale. Retail audits provide brands with the info they need to improve retail strategy, reduce waste, and increase sales.
As a primary player in field marketing and retail audit, we at PPMS provide in-depth in-store retail audit services, which help to improve compliance, merchandising, and also look into product availability and customer experience issues in multiple locations. We do an in–depth analysis of your data for you and use that to give you useful reports so that retail teams can better inform their business decisions.
Our Auditing Services
Retail Store Compliance Audits
Check stock levels, pricing and asset deployment across stores
Photo Audits
A robust back-end photo audit process for any project
Planogram Compliance
Validate planograms, brand availability & share of shelf
Asset Audit
Audit whether the assets in store are deployed, switched on and their working condition
Warehouse Audits
Conduct comprehensive warehouse audits for their condition, licenses and any other requirement
Validate and Verify
Verify the work done by the sales teams through unique audit processes
Audits that empower you — We don’t just observe, but PPMS also combines deep retail understanding with intelligent tools to give you audits that go beyond data collection. Our process-driven auditing services offer real-time transparency and instant red flags, helping brands correct execution gaps before they hurt sales.
What Sets Our In-Store Promoters Apart
Photo Validation
Geo Fenced Audit Assignments
Pan India Excellence
Actionable Dashboards and Reports
Independent Audit Teams
Customizable Audit Forms
Frequently Asked Questions (FAQs)
1. What are the key features and benefits of in-store retail audit services?
A retail store audit is only as valuable as the insights it delivers. At PPMS, we combine skilled auditors, advanced technology, and proven methodologies to ensure unmatched accuracy.
Here Are the Key Benefits:
- Compliance Tracking: Ensure adherence to planograms, pricing policies, and promotional campaigns.
- Inventory Accuracy: Eliminate stock discrepancies and monitor out-of-stock (OOS) situations.
- Enhanced Customer Experience: Identify service gaps and improve shopper satisfaction.
- Loss Prevention: Detect shrinkage, theft, or operational inefficiencies early.
- Performance Benchmarking: Compare in-store performance across locations and competitors.
- Data-Driven Decisions: Convert raw audit data into actionable insights for sales, marketing, and operations teams.
- Technology-Enabled Efficiency: Use mobile-based apps, GPS tracking, and real-time dashboards for faster reporting.
2. What are the different types of in-store retail audit?
Retail audits we present for your specific business case. Also, which of the following is
- Store Layout Audit
- Ensures our products are presented in a way that is in line with the brand guidelines.
- Validates display of new launches, seasonal campaigns, and core products.
- Stock and Inventory Audit
- Tracks stock levels, refill cycles, and prevents out-of-stock issues.
- Provides an exact report of damaged or expired items.
- Price and Promotion Review
- Reviews in-store prices against set brand prices.
- Ensures that our marketing materials, deals, and discounts are presented as they should.
- Customer Feedback Audit
- Reviews service quality, store hygiene, and staff behavior.
- Identifies variables that play into shopper choices and brand image.
- Secret Shopping Audit
- Anonymous judges experience real-life shopping scenarios.
- Provides an objective report on performance in terms of service, compliance, and execution.
- Competitive Analysis
- Tracks competitors’ products’ price points and promotion strategies.
- Helps companies compare themselves to their competitors.
3. How Does the PPMS In-Store Retail Audit App Work?
Technology has transformed audit practices, which is what we see in the case of the PPMS In-Store Retail Audit App that has made the process faster, more accurate, and very customizable.
Key Features of Our App:
- Customizable Questionnaires: Brands can edit and design questionnaires to collect only the most relevant data.
- Real-Time Data Collection: Field agents capture store-level insights instantly using the app.
- GPS Tracking: Ensures accurate location tagging for every retail audit.
- Territory Assignment: Brands can assign specific areas, outlets, or regions to auditors.
- Visual Proofs: Capture and upload product display photos for validation.
- Audit Progress Monitoring: Track completion status and performance in real-time.
- Issue Identification: Pinpoint gaps in compliance, merchandising, or execution strategies.
- Quick Turnaround: Data is instantly compiled into actionable reports for faster decision-making.
4. Why Should You Choose PPMS for Retail Merchandising & Audit Services?
- Expert On-Field Team: Our auditors are professionals who are trained in retail compliance and customer engagement.
- Proven Track Record: Trusted by leading FMCG, CPG, and retail brands for years.
- Technology Advantage: Mobile applications, cloud-based dashboards, and AI-powered analytics.
- End-to-End Coverage: From the design of in-store displays to the study of competition, we cover it all.
- Scalability: From local store audits to large-scale audits, we are able to grow with your business’s needs.
- Action-Oriented Reports: In our audits, we don’t just report issues; we also put forth solutions.