Auditing
Running a great retail business is about more than just putting products on the shelf and processing transactions. It is about constant assessment of compliance, performance, and customer experience at the point of sale. Retail audits provide brands with the info they need to improve retail strategy, reduce waste, and increase sales.
As a primary player in field marketing and retail audit, we at PPMS provide in-depth in-store retail audit services, which help to improve compliance, merchandising, and also look into product availability and customer experience issues in multiple locations. We do an in–depth analysis of your data for you and use that to give you useful reports so that retail teams can better inform their business decisions.
Audits that empower you — At PPMS, we go beyond observation to deliver audits that drive real action. Combining deep retail expertise with intelligent tools, our process-driven auditing services provide accurate, real-time visibility into on-ground execution. With geo-tagged reporting and instant red-flag alerts, brands can quickly identify gaps, correct compliance issues, and improve store-level performance before sales are impacted. From planogram checks to POSM visibility and promoter performance, our audits transform raw data into actionable insights, helping brands maintain consistency, ensure accountability, and achieve stronger retail execution outcomes.
What Sets Our In-Store Promoters Apart
Photo Validation
Geo Fenced Audit Assignments
Pan India Excellence
Actionable Dashboards and Reports
Independent Audit Teams
Customizable Audit Forms
Frequently Asked Questions (FAQs)
1. What are the key features and benefits of in-store retail audit services?
A retail store audit is only as valuable as the insights it delivers. At PPMS, we combine skilled auditors, advanced technology, and proven methodologies to ensure unmatched accuracy.
Here Are the Key Benefits:
- Compliance Tracking: Ensure adherence to planograms, pricing policies, and promotional campaigns.
- Inventory Accuracy: Eliminate stock discrepancies and monitor out-of-stock (OOS) situations.
- Enhanced Customer Experience: Identify service gaps and improve shopper satisfaction.
- Loss Prevention: Detect shrinkage, theft, or operational inefficiencies early.
- Performance Benchmarking: Compare in-store performance across locations and competitors.
- Data-Driven Decisions: Convert raw audit data into actionable insights for sales, marketing, and operations teams.
- Technology-Enabled Efficiency: Use mobile-based apps, GPS tracking, and real-time dashboards for faster reporting.
2. What are the different types of in-store retail audit?
Retail audits we present for your specific business case. Also, which of the following is
- Store Layout Audit
- Ensures our products are presented in a way that is in line with the brand guidelines.
- Validates display of new launches, seasonal campaigns, and core products.
- Stock and Inventory Audit
- Tracks stock levels, refill cycles, and prevents out-of-stock issues.
- Provides an exact report of damaged or expired items.
- Price and Promotion Review
- Reviews in-store prices against set brand prices.
- Ensures that our marketing materials, deals, and discounts are presented as they should.
- Customer Feedback Audit
- Reviews service quality, store hygiene, and staff behavior.
- Identifies variables that play into shopper choices and brand image.
- Secret Shopping Audit
- Anonymous judges experience real-life shopping scenarios.
- Provides an objective report on performance in terms of service, compliance, and execution.
- Competitive Analysis
- Tracks competitors’ products’ price points and promotion strategies.
- Helps companies compare themselves to their competitors.
3. How Does the PPMS In-Store Retail Audit App Work?
Technology has transformed audit practices, which is what we see in the case of the PPMS In-Store Retail Audit App that has made the process faster, more accurate, and very customizable.
Key Features of Our App:
- Customizable Questionnaires: Brands can edit and design questionnaires to collect only the most relevant data.
- Real-Time Data Collection: Field agents capture store-level insights instantly using the app.
- GPS Tracking: Ensures accurate location tagging for every retail audit.
- Territory Assignment: Brands can assign specific areas, outlets, or regions to auditors.
- Visual Proofs: Capture and upload product display photos for validation.
- Audit Progress Monitoring: Track completion status and performance in real-time.
- Issue Identification: Pinpoint gaps in compliance, merchandising, or execution strategies.
- Quick Turnaround: Data is instantly compiled into actionable reports for faster decision-making.
4. Why Should You Choose PPMS for Retail Merchandising & Audit Services?
- Expert On-Field Team: Our auditors are professionals who are trained in retail compliance and customer engagement.
- Proven Track Record: Trusted by leading FMCG, CPG, and retail brands for years.
- Technology Advantage: Mobile applications, cloud-based dashboards, and AI-powered analytics.
- End-to-End Coverage: From the design of in-store displays to the study of competition, we cover it all.
- Scalability: From local store audits to large-scale audits, we are able to grow with your business’s needs.
- Action-Oriented Reports: In our audits, we don’t just report issues; we also put forth solutions.