Role Overview of a Retail Promoter

PPMS Field Marketing Pvt. Ltd. is hiring Retail Promoters to drive in-store product promotion, customer engagement, and brand visibility across assigned retail outlets. This role focuses on influencing buying behavior, executing promotions, supporting activations, and ensuring strong coordination with store teams to improve secondary sales.

Key Job Details

Job Title: Promoter
Locations: Bangalore, Chennai, Hyderabad, Mumbai
Experience: Minimum 1+ years
Employment Type: Full-Time
Preferred Industries: Retail, FMCG, Consumer Durables

Promoter Responsibilities in Retail Stores

Strategic Responsibilities

Guide customers to influence buying behavior for assigned products.
Promote and upsell company products through active engagement.
Maintain product hygiene and shelf visibility to improve secondary sales.

Operational Execution

Maintain grooming standards and professional behavior at all times.
Be familiar with all categories and sub-categories within the store.
Ensure promotions are activated and executed as per client instructions.
Ensure promo communication using promo talkers and POS materials.
Report regularly on Availability, Visibility, and Activation status.
Stay updated on product range, MRPs, stock status, and ongoing offers.
Understand store selling prices, which may differ from MRP.
Demonstrate product knowledge, including usage and benefits.
Confidently explain the company profile when asked by customers.
Proactively greet customers, seek permission, and perform product detailing.
Understand customer needs and interact with every potential customer.
Support brand activations such as new product sampling.
Monitor competitor activities and report to the reporting manager.
Escalate Out of Stock (OOS) issues to the store team and reporting manager.

Educational Qualification

Higher Secondary / Any Graduate (Preferred)

Experience Requirements

Minimum 1+ years of experience in retail promotion or customer handling.
Prior exposure to the Retail or FMCG industry preferred.

Core Skills & Competencies

Technical Skills

Retail selling and customer interaction skills.
Confidence in speaking with customers.
Knowledge of mobile applications for reporting.

Behavioral Competencies

Good communication and interpersonal skills.
Customer-friendly and proactive approach.
Disciplined and process-oriented working style.

Leadership Traits

Self-motivated and responsible.
Ability to coordinate effectively with store teams.

Team Interactions

Internal Teams

Supervisor
Project Manager

External Teams

Store Teams
Customers

Application Process

Submit your application by filling in the form and uploading your resume.
HR screening and shortlisting.
Interview with the reporting supervisor or project manager.
Final selection and onboarding.

How to Apply for the Promoter Position

Complete the application form with your details and upload your CV. Our HR team will review your profile and contact shortlisted candidates.

Promoter Job – Frequently Asked Questions

1. Is travel required?

Yes, store visits within the assigned area are part of the role.

2. Is this role field-based or office-based?

This is a complete field-based role inside retail stores.

3. How can I apply for the Promoter position?

You can apply by filling out the application form on the website and uploading your resume.

4. What is the career growth path for a Promoter?

Promoters can grow into roles such as Senior Promoter, Supervisor, and Project Coordinator based on performance.

5. Why should I apply for this Promoter role?

This role offers hands-on retail experience, customer interaction exposure, and growth opportunities in field marketing operations.

Contact Information

Phone: 044-4282-1722 / 044-4282-1724
Email: info@ppms.in

Promoter