Field Marketing: Everything You Need to Know About It!
Field marketing is today, still one of the most relevant marketing strategies used by brands to drive sales in stores. […]
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5 Ways Retailers Gain a Competitive Advantage with Mobile Apps
Today, mobile apps give retailers a competitive edge over others. Get here 5 best ways how retailers can gain a
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Mystery Shopper Tips & Techniques for Successful Mystery Shopping
Many people have heard of mystery shopping. From a layman’s standpoint, it seems straightforward: you purchase goods or services under the
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Top 4 Key Principles of Successful Retail Marketing
What is Retail Marketing? Retail marketing is the process that makes a product directly accessible to customers. The customer is
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Merchandise Planning: An Essential Step to Make Retail Business Profitable
What is Merchandise Planning? Merchandise planning process refers to selecting, managing, and displaying products in a manner that they bring
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Product Sampling: How Effective Is Product Sampling? Eye-opening Research
Are you a brand looking to attract more attention? Do you want your customers to recognise your brand immediately? Well,
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The Ultimate Guide to Retail Product Merchandising
Defining Product Merchandising Product merchandising in retail is chiefly defined as a widened scope of organisational factors and activities starting
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A Complete Guide to Retail Merchandising
Brand and in-store retail merchandising incorporate numerous activities that chiefly commit to increasing product sales. Every retail store comes with
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What is Consumer Activation and Why is it Important?
Prospective customers continuously engage with your company and are impressed when they are offered appealing products. Marketers chiefly aim to
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How to Complete In-Store Audits Efficiently?
Store audits are an excellent way to gain insights about a retail store and know if you’re presenting the best
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Engaging the Millennial Shopper In-Store
The demographic that the bulk of traditional marketing is geared toward in today’s marketplace is citizens between the ages of
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Improve Brand Appeal with Retail Merchandising Software
One of the most important parts of retail and customer engagement is presentation, and this quality constantly needs to be
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Utility and Application Areas of Field Service Management Software
Did you know that the global Field Service Management market is expected to reach $4.45 billion by 2022? This was
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How to Avoid Out of Stock Situation with Retail Store Audit Software
It is no hidden secret that loyal customers are the bedrock of any business. The repeat business from such customers
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Improve Your Sales Effectiveness with the Perfect In-Store Execution
Retail is one of the most competitive industries, one that is faced with a constant challenge of improving the customer
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How Can You Improve Your Bottomline with Field Data Collection?
Field data collection is an important activity for many different industries including healthcare, construction, and retail. Data-driven decisions often end up dramatically improving
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Small Improvements in Field Data Collection Can Mean Large Boost in Revenue
Is your business capturing relevant data from the field? More importantly, is that data coming to you in real-time so
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A Beginner’s Guide to Product Sampling
Product Sampling- What is it? Product Sampling is the activity of managing and regulating free samples to every shopper that
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Retail Promotion: 5 of the Best Ideas for Retail Stores
Retail promotion is a strategy to increase consumer demands and sales. The idea behind offering effective retail promotion services is
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Benefits of Field Employee Tracking App to Manage Your Business
Field employee tracking apps are specialized software solutions designed to monitor and manage the activities of employees working outside a
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The Ultimate Guide to In-Store Retail Audit
What Is a Retail Audit? Retail store audits are conducted by brands to get data and know the condition of
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