Prerna Gupta

Production is a vital activity within an enterprise involving transforming raw materials into finished products. The manufacturing process requires critical

A general classification of marketing used to describe the population is the Socio-Economic Classification or the SEC. It was created

Introduction Retail store fixtures play a critical role in creating an engaging and efficient shopping experience. These fixtures are more

Retailers and the entire DSD supply chain enjoy the perks of Scan-based trading (SBT). If you’re a retail store owner,

What is a Retail Planogram? The fundamental advantage of having a brick-and-mortar store is the physical space. It is essential

One of the most effective and engaging marketing strategies is the endcaps displayed at a brick-and-mortar store. Endcaps help the brand to

A good beat strategy is one of the most critical parts of FMCG sales and distribution management for the plain

Retail and business owners often tend to believe that customer purchases are random; and that various products appeal to specific

Retailers practice merchandising in India by employing dynamic and innovative techniques, promoting products and driving sales. All visual merchandising strategies

Product display is a concept that has gained a lot of importance in today’s era! A product or merchandise display

Everyone in the economy uses fast Moving Consumer Goods (FMCG) products. Being smartly priced and packaged, they offer great convenience